Own end-to-end design for the Engagement team, and set conventions now adopted product-wide: navigation, workbench layout, and the design–eng handoff standard.

• Lead UX research operations: recruited and ran studies with five enterprise accounts, synthesized findings into structured insight documents, and triangulated 340 logged requests with research and meeting notes into one demand picture the roadmap now prioritizes from.
• Set cross-team standards now used product-wide: one workbench pattern replacing three divergent layout families, a navigation rubric teams use as default reasoning, and a handoff standard that defines what every ticket must carry.
• Designing a persistent in-product AI agent: three confidence tiers, three explainability tiers, and three degraded states specified so the interface stays trustworthy when the model is wrong.
• Authored three lifecycle phase gates from a source-based audit of five recurring handoff failures, and run “Designin’ With Dani”, the biweekly design and engineering sync feeding them, kept going at every company since 2020.
• Designed complex interaction systems: A/B variant flows, campaign state navigation, and bulk editing for large link libraries, plus the migration of two features to 50 accounts with zero breaking changes reported.
• Steward the Auxin design system: authored specs for new components, wrote Linear tickets for design–eng handoff, and drove refinement quality across the team.
• Built Branch Inner Circle, an enterprise customer program, from zero-to-launch in EMEA: seven of eight founding accounts still in the program a year in, two renewals, and eight roadmap items validated or influenced, three of them since shipped.

Designed for a global sports video and analytics platform used by coaches and athletes across pro, collegiate, and youth: expert users with high stakes.

• Ran user research with sports organizations across pro, collegiate, and youth, validating concepts and surfacing usability issues before they reached build.
• Led cross-functional design sprints, delivering wireframes, prototypes, and high-fidelity screens in close partnership with engineering, product, and data teams.
• Ran the standing design and engineering sync, reviewing in-flight work with the engineers building it before decisions were locked.
• Worked with PMs and engineering managers on scope and sequencing, turning research findings into decisions the team could commit to.
• Maintained design-system components and helped shape design-critique culture across a distributed design org.

Designed enterprise software for building-materials distributors: data-heavy, workflow-dependent interfaces where understanding the business was a prerequisite to designing anything.

• Ran discovery research with distributors and internal teams, mapping how the business actually ran before proposing anything.
• Built journey maps and flows, and produced detailed wireframes and prototypes for internal and client-facing tools.
• Held the same design and engineering sync, putting open questions in front of engineers while the designs were still open to change.
• Paired with PMs and engineering managers to keep designs implementable within technical constraints without sacrificing usability.

Designed mobile and web interfaces for an ultrasonic data-transmission platform, a technically novel, hardware-adjacent product where the core challenge was making invisible behavior feel trustworthy and legible.

• Owned design across multiple client integrations, translating complex SDK capabilities into intuitive developer- and consumer-facing experiences.
• Ran usability testing with client teams and end users, checking whether behavior nobody can see still reads as trustworthy at the moment of use.
• Kept PMs and engineering managers in the same standing sync, surfacing in-flight work before decisions hardened.