DANI IS A LEAD PRODUCT
DESIGNER BUILDING
ENTERPRISE B2B SAAS
WITH THIRTEEN YEARS OF
CROSS-INDUSTRY PRACTICE
How I Work Six Operating Principles
01

Upstream of the brief

Frames the real problem before the brief is ever written.

02

Ambiguity into direction

Turns open-ended problems into a path the team can follow.

03

Patterns that scale

Sets the conventions other teams build on.

04

Built with engineering

Ships alongside eng, never thrown over the wall.

05

Grows the team

Develops designers, PMs, and EMs along the way.

06

Outcomes over output

Measured by results, not the volume of work produced.

The Method — In Three Movements
How the work gets made.
A repeatable practice, from the first customer conversation to a clean migration.
FIG. 01
Discovery

Discovery That Gets The Team Aligned

I run live sessions with enterprise customers, and the questions and findings go straight to eng and PM. We design from what users actually said.

FIG. 02
System

Feedback Loops That Validate Themselves

We test explorations internally before any external demo, and layouts go through design review before they ship. The loop keeps running when I'm not in the room, so the team learns what's working without waiting on me.

FIG. 03
Ship

Shipping & Migrating Without The Headache

Live customer configurations stay protected, and the new version feels like an upgrade to use. I document the patterns so the next team can reuse what we built.

CASE STUDIES

A — 1
Strategy & Roadmapping
NOTABLE OUTCOMES
6 PHASES SEQUENCED
8 ROADMAP INFLUENCES
0 FINDINGS LEFT AS ANALYSIS
DISCIPLINES
VISION SCOPING
PHASED DELIVERY
MULTI-QUARTER PLANNING
ENG-READY HANDOFF
A — 2
Systems Leadership
NOTABLE OUTCOMES
2X ADJACENT TEAMS
0 OUTLIER FLOWS
0 AMBIGUOUS HANDOFFS
DISCIPLINES
PATTERN AUTHORING
CROSS-TEAM ARBITRATION
DESIGN-ENG CONTRACT
PLATFORM CONVENTIONS
A — 3
Designing AI experiences
NOTABLE OUTCOMES
3 CONFIDENCE TIERS IN SYSTEM
0 UNEXPLAINED MODEL FAILURES
1 PERSISTENT IN-PRODUCT AGENT
DISCIPLINES
AI PRODUCT DESIGN
ML COLLABORATION
TRUST & UNCERTAINTY
AGENTIC UX
A — 4
Research
NOTABLE OUTCOMES
2.9/5 CONFIDENCE WITHOUT TRAINING
5+ INDUSTRIES COVERED
0 SCOPE SURPRISES
DISCIPLINES
DISCOVERY
PROTOTYPE VALIDATION
USABILITY TESTING
CUSTOMER INTERVIEWS
A — 5
Validation & Experimentation
NOTABLE OUTCOMES
2X USABILITY RATING OVER LEGACY
17 ACCEPTANCE CRITERIA
1 METRIC-CORRUPTING EDGE CASE CAUGHT
DISCIPLINES
COMPARATIVE TESTING
A/B FLOW DESIGN
PREFERENCE RESEARCH
ASSUMPTION MAPPING
A — 6
User Flows
NOTABLE OUTCOMES
0 BREAKING CHANGES
0 SILENT EDITS
6+ EDGE CASES RESOLVED PRE-HANDOFF
DISCIPLINES
PLATFORM MIGRATION
CONFIGURATION
ERROR RECOVERY
MULTI-STEP SETUP
A — 7
Strategy past the screen
NOTABLE OUTCOMES
3 REGIONS SCALED
100% COHORT RETENTION
7 ANNUAL TOUCHPOINT TYPES
DISCIPLINES
PROGRAM DESIGN
CUSTOMER ADVOCACY
EVENT & COMMUNITY
PRIORITIZATION FRAMEWORKS
DANI BUILDS METICULOUSLY CONSIDERED
ENTERPRISE PRODUCTS THAT
POWER USERS RESPECT
AND NEW USERS CAN OPERATE,
ACROSS B2B AND CONSUMER
DESIGN PRACTICE.

Design is the work itself.

Lead product designer building enterprise B2B SaaS. I move design upstream into discovery, design the systems that scale across teams, and migrate legacy platforms without breaking the customers who depend on them.

I run my own research with enterprise customers and govern design systems across parallel teams, treating the loop with users as the core of the work.

More recently I've designed AI product experiences — a persistent in-product agent and the surfaces that show model outputs to enterprise users. Working directly with ML engineers, I translate what the model can and can't do into product decisions, treating uncertainty, explainability, and trust as design constraints.

SIGNAL OF THE WORK

CAPABILITIES &
CREDENTIALS
13+ YEARS
B2B SAAS & CONSUMER PRACTICE
6 INDUSTRIES
MOBILE GROWTH, SPORTS, DISTRIBUTION, BEAUTY, REAL ESTATE, ULTRASONIC
10+ COACHED
DESIGNERS, PMS, EMS ON PDLC & PRODUCT PRACTICE
5 ENTERPRISE ACCOUNTS
IN ACTIVE CUSTOMER RESEARCH WITH ME
3 PHASED ROLLOUTS
SCOPED END-TO-END, SHIPPABLE INDEPENDENTLY
0 BREAKING CHANGES
FOR LIVE CUSTOMERS IN PLATFORM MIGRATION DESIGN
AI PRODUCT DESIGN
UNCERTAINTY, EXPLAINABILITY & TRUST AS DESIGN CONSTRAINTS — ENTERPRISE B2B