Own end-to-end design for the Engagement team — the smart-banner SDK, Link Manager, and Bulk Link Creation — from discovery and research through eng-ready specs.

• Lead UX research operations: recruited and ran studies with enterprise customers (SingLife, SiriusXM/Pandora), synthesized findings into structured insight documents, and translated them into product direction.
• Designed complex interaction systems — A/B test variant flows, campaign state navigation, dirty-state modals, and bulk-editing workflows for large link libraries.
• Steward the Oxen design system: authored specs for new components (Stepper), wrote Linear tickets for design–eng handoff, and drove refinement quality across the team.
• Partner directly with PMs and engineers in a fast-paced agile environment, balancing concurrent workstreams while advocating for user-centered decisions at every milestone.

Designed for a global sports video and analytics platform used by coaches and athletes across pro, collegiate, and youth — expert users with high stakes and very low tolerance for friction.

• Led cross-functional design sprints, delivering wireframes, prototypes, and high-fidelity screens in close partnership with engineering, product, and data teams.
• Maintained design-system components and helped shape design-critique culture across a distributed design org.
• Ran user research with diverse sports organizations to validate concepts and surface usability issues early.

Designed enterprise software for building-materials distributors — data-heavy, workflow-dependent interfaces where understanding the business was a prerequisite to designing anything.

• Ran discovery interviews, built journey maps and flows, and produced detailed wireframes and prototypes for internal and client-facing tools.
• Collaborated with engineering to keep designs implementable within technical constraints without sacrificing usability.

Designed mobile and web interfaces for an ultrasonic data-transmission platform — a technically novel, hardware-adjacent product where the core challenge was making invisible behavior feel trustworthy and legible.

• Owned design across multiple client integrations, translating complex SDK capabilities into intuitive developer- and consumer-facing experiences.